Many corporations, in their quest for profits or in response to changes in their
environment, seem to lose their vitality and movement forward. It's as if they
have lost their soul or some part of it. This leads us to questions: What is
the corporate soul? How do corporations "lose" part of their soul? Do corporate
changes cause soul loss in employees? How can shamans retrieve and restore corporate
souls?
What is the Corporate Soul?
Organizations are conscious entities, possessing many of the
properties of living systems. Fred Alan Wolf
The only systems of management that tend to stand the test of time are
adaptable ones, often ones that can grow and evolve into systems which hardly
resemnble their predecessorts. David Whyte
There are two ways of envisioning or experiencing the corporate soul:
- Individual Soul.
The soul of a firm is incarnated and lives beyond the involvement of the
people working there, especially its founder. The Bell System, for example,
outlived Alexander Graham Bell. Ford Motor outlived Henry Ford and so on.
Like individuals, corporate souls exist and are made manifest on this planet
by the work of individuals who grow the corporate body, the vessel where
spirit resides. If we view a corporation as a complex organism having a
corporate headquarters and an employee body, then it's easy to imagine it
having a soul.
In my experience of performing corporate soul retrieval, I almost always
find an individual soul, separate from the spirit of the employees.
Occasionally I find the organization has no "soul," but is merely
an amalgamation of energies. In this case, it needs a transmission of spirit.
- Collective Spirit. The spirit of a firm is composed of the spirits
of the people that work there--a web of relationships. In essence, the collective
consciousness and spirit of the employees is the spirit of the business,
but a company's soul is more than the sum of its parts. The corporate soul
is interwoven with the community it serves. We speak of team "spirit." So
isn't corporate spirit simply a larger example? What William Pollard--CEO
Service Master calls "Evidence of a vital, living soul at work--the
soul of each person joining together with others to become the soul of the
firm."
Soul loss leaves the corp-orate "body" open to disease and parasitic
infection. In many small companies the spirit or soul of the founder is the
spirit of the business. This is why so many small companies wither and die when
their founder dies. Without some "transfer" or "transmission" of the
soul of the business, the business dies or is absorbed by some larger company.
Jack Welch said:
My goal is to get the small company's soul and the small
company's speed inside our big company.
What is the nature of the corporate soul?
If a corporate soul is the collective consciousness of those that work there,
then Rupert Sheldrake calls these a "morphic field," a quantum field of knowledge
of the business. Margaret Wheatley, in The New Science of Leadership, asks:
"What if we think of the corporate soul as a field that permeates the spaces
and organizes behavior?" The soul has been described as:
- vital essence
- principle of life
- entity distinct from the body
- seat of the emotions
How does a corporation know if it has lost part of its soul?
If the firm does not have a moral reference point, it has the
potential to contribute to the bankruptcy of the human soul. William Pollard
All illness has a spiritual identity. Before the Industrial Revolution, each
person was often identified by their craft: shoemaker, candlestick maker,
etc. With the coming of the industrial revolution, each person became viewed
as a unit of production--a pair of hands, not a whole person with a soul that
hungers for meaning and purpose. In a human being, when the spirit leaves,
the body lapses into a coma. When the soul leaves a business, the business
lapses into a coma. If a company is having problems with its people, purpose,
or direction, then it is a "company without a soul," says William Pollard,
CEO of ServiceMaster and author of The Soul of the Firm. We hear the phrase:
"He sold out" and if we listen closely, we can hear the phrase: "He souled
out." He gave up part of his soul to get whatever material thing was to be
gotten.
How does a corporation lose part of its soul?
Modern business life arises from a love of the upper world, of
material products, of order and organization. David Whyte
- Traumatic events: The breakup (i.e., split) of the Bell System
orphaned the "Baby Bells." The split between work life and soul life. Other
possible traumas include: illness, abuse, and rape.
- Mergers and Takeovers: Two corporate spirits come together, but
often only one corporate headquarters remains over the two bodies and spirits.
Unless these two spirits can be integrated into one, the company will be
divested at a later time.
- Downsizing: If the corporate soul is made up of the many souls
employed there, then downsizing causes soul loss. We've all been places
that seemed like the Night of the Living Dead. At what point, we might wonder,
does the loss of long term employees spell the end of the firm?
- New Blood: Bringing in "new blood" or "hired guns" often causes
soul loss. New leaders do not know either the employees or the customers,
but often set off in new directions that are in conflict with the corporation's
purpose--its soul work.
- Loss or imbalance of purpose and direction: In essence the soul
strays from its path. It loses sight of what we stand for, what we're good
at, what people pay for. Mission from:
- Tom's of Maine--Common Good and Profit, financially successful and
environmentally sensitive and socially responsible
- Motorola - apply technology to the benefit of the public
- Sony - experience the sheer joy of advancing technology and applying
it for the public's benefit
- Boeing - to push the leading edge of aviation, taking on huge challenges
and doing what others cannot do.
Five characteristics of a good core purpose: 1. Has to inspire those
inside the company 2. Has to be as valid 100 years from now as it is
today 3. help you think expansively about what you could do but aren't
4. help you decide what not to do 5. has to be truly authentic to your
company 6. Beliefs and Values: Traditional
- right move = most profitable
- good = most profit
Tom's of Main
- Customer is not a statistic, but a person
- Connection
- Company is community
- Thief of Souls--abduction
- Managers who strive for "power over" other people in an attempt
to fill the emptyness left by their own soul loss.
- Power "over" steals souls and gives thief "false power."
- Which leads to purden of unusable power
- Which leads back to powerlessness
- Misuse of Technology
My computer cannot go underwater, it is not built to withstand
the turbulent and fathomless atmospheres of the soul. David Whyte
Technology has become a god to be served, not a tool to be used. Desired
State of a corporation's soul:
- vitality
- aliveness
- connectedness
How can a Shaman retrieve and restore the Corporate Soul?
Preserving the soul in corporate America means reclaiming
all those human soul qualities sacrificed on the altar of organizational
survival. David Whyte
In The New Culture of Desire, the author, Melinda Davis, speaks of
using soul retrieval to "help marketers better visualize and heal the
souls of their brands and their companies. The idea is straightforward, if
a brand is a living thing, with an image in the world, a personality, a web
of complicated relationships, and the possibility of growth or death, does
it not also have a kind of soul?"
For humans, the shaman journeys into other worlds to find and retrieve lost
parts of the soul. Upon returning, the shaman blows the spirit back into the
chakras-what shamans call "the eyes of light" of the person. If
we view a corporation as having a corporate head-quarters and an employee
"body", then it is relatively easy to perform soul retrieval on
a corporation by using one of its employees as a "surrogate" for
the retrieval.
An employee, especially a senior leader or CEO, is part of the "body"
of the business. Since they work inside the energy body of the business,
it's a simple process to get them to step out of themselves and into the
energy body of the corporation. Then the soul retrieval can proceed just
as it would with an individual.
How does an employee know if he or she has lost part of their soul?
A close friend of mine looked around one day and wondered
how he could carefully construct, over so many years, a daily life he
could barely endure. David Whyte
Young spirits can shrivel and die on contact when ambushed by the
orphaned and disowned shadows of many corporate cultures. David
Whyte
Soul loss can occur through a trauma like downsizing or just the slow erosion
caused by daily interactions. Do you have a lack of energy or enthusiasm?
Is there a part of yourself that you just can't seem to "get back to?" If
so, that part of you may have decided to escape the physical world and retreat
to the spiritual world.
Soul Retrieval of Employees
Through intent, power animals, and drumming, the shaman journeys into the
three worlds to retrieve soul parts from a single soul. Retrieving parts
from many souls fragmented by corporate change would mean bringing back
lots of parts for lots of people. The natives of Burma, for example, can
retrieve the soul of a rice crop to cure an illness in the crop. My healing
"mesa" of stones said that the rituals for retrieving many soul parts had
been long forgotten, but that they would help me remember.
Emerson said that "Souls are not saved in bundles." But spirit
guides directed me to use clear crystals to "hoover" up the lost
soul parts, agreements, passions and treasures lost by employees. Upon returning
from a soul retrieval, I clear these crystals to the four directions, allowing
lost soul parts to return to their owners.
Soul Integration
The seat of the soul is not inside a person, or outside a person, but the
very place where they overlap and meet with their world. Gerald de Nerval
Mergers and acquisitions can cause soul loss unless handled properly. Integration
of two corporate souls is possible because corporations share a common lineage:
the village.
Soul Separations
Corporate souls can be separated into separate companies through rites of
mitosis and replication. Just as twins are two souls of the same cell.
Corporate Chakras
- Crown Chakra Corporate headquarters must have a clear mission,
purpose, and ethics. Why are we here?
- Third Eye Corporate Identity (eye-dentity). Vision. Who are we?
- Throat Beliefs and Values, Voice - Walking the talk?
- Heart Compassion, connection to customers, employees, suppliers
- Stomach Gut Feel
- 2nd Creativity
- Root Connectedness to nature
Body Language
Headquarters Ear Management listens a mission into reality Body Employees
New Blood Right Arm Division Virus Thought virus Parasites
Living Companies
The average Fortune 500 company has a life-span of 40-50 years. Yet there
are companies that have been around for up to four centuries. There are
two types of companies:
- Economic (machines) built to maximize profit. Employees
are units of production.
- Living companies seek to live and grow by creating
community and profitability.
Building community takes a long time, but you can destroy it 12-24 months.
When Qwest bought US West, for example, it only took 20 months to drive the
stock from $60 to $1/share.
Living things share common characteristics:
- Personality
- Goal oriented
- Sentient - conscious, self aware
- Open, engaged
- Limited life span
Living companies stay alive by:
- choosing to adapt to their environment
- learning from experience and anticipating the future
- growing employees skill, knowledge, effectiveness
- creating strong identities and values
- nurturing and developing relationships internally and externally
- controlling their growth
- sponsoring and supporting experimentation at the boundaries of the
business
- trading short term results for long-term flexibility and evolution.
Living companies are reflective: They question their experience and values
constantly. They value vitality, flexibility, focus and innovation. Living companies
are simultaneously diverse and cohesive.
Too many large organizations today have been crippled by the
cancer of bureaucracy and an expanding midriff of middle management.
William Pollard
The tools for diagnosing and treating organizational behavior--to change
culture and consciousness--are in infancy. Ichak Adizes
Living systems experience health problems:
- Being eaten - mergers and acquisitions
- Parasites - intruders can have deadly self-interest or symbiosis.
Size and time are not causes of growth and aging. There are 100-year-young
companies and 10-year-old companies. Ichak Adizes
(C) 2003 Jay Arthur (888) 468-1537 knowwareman@mindspring.com
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